Moda - Campañas 17/02

Campaña de hombre Primavera-Verano 2021

De París a Shanghái y luego a Tokio, Virgil Abloh llevó su colección titulada "Message in a Bottle" (Mensaje en una botella), que rinde homenaje a la inclusión y la unidad, un mensaje que predomina en la campaña de hombres.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.


The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

Pantalones de corte regular MXN 29,000.00
Collar LV Friends MXN 57,000.00
Auriculares inalámbricos Louis Vuitton Horizon - Amarillo fluorescente MXN 27,500.00
Auriculares Louis Vuitton Horizon en negro y verde neón MXN 27,500.00

The Selection